The word “customer” is a much more active and bolder word. It’s honest and direct. It immediately suggests a relationship we must deliver on. And our customers think of their customers in the same way.
We have two types of customers: sellers and buyers. So when we need to be more specific, we’ll use one of those two words.
Jack Dorsey (inventor of Twitter and Square) introduces
a new regime at Square: the word ‘user’ is now on the blacklist. I’m with the genius on this one. Considering my own company, Brainsley, I think I opt for ‘curator’ instead of ‘user’.