says Brian Lam, of Gizmodo fame. After years of being the top dog in a hyped up gadget blogging world, he burned out, fled to Hawai, and came up with a new mission:

“I wanted [to write] evergreen content that didn’t have to be updated constantly in order to hunt traffic. I wanted to publish things that were useful.”

His new writing gig, The Wirecutter (a collection of must have tech), is now doing 50k a month, and he’s only just started.

Turns out not just the bloggers want more sustainable content, but readers just as well.

Sometimes it’s tempting to make boring products, because you don’t want to piss anyone of. Here’s a reminder from Information Architects’ Oliver Reichenstein not to.

Or, as the first Pulitzer Prize winning reporter Herbert Bayard Swope used to say: „”I can’t give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time.”